Microdermabrasion

Peel ads peel away the difficulty of catching a customer’s attention.

On the internet the biggest battle for advertisers is catching a customer’s attention and then holding it long enough for them to actually absorb the message of the advert and do something.

There are many reasons for this: Too many adverts, too little time, too many other distractions and, of course, the ability of those on the receiving end of advertising’s entreaties to just click away on to another page.

Losing clicks–Such is the drive to attract advertising interest that on the net, as advertising budgets, grow, the challenge to create compelling advertising campaigns grows with them. The old means of flash banners or even old, tired static banners have failed to produce results and the more innovative means of producing videos and sustained multi-channel campaigns are both untried in terms of results and expensive to implement.

That left those wanting to advertise with very few options indeed. The net is clearly too good a medium to ignore but too inconsistent and difficult to get right. Until now, that is.

Peel away’s unique appeal Peel ads are new, innovative and combine some characteristics that make them difficult to resist and stack the odds for them succeeding. Let’s take things from the beginning: Peel ads employ one of the oldest tricks in the advertising book, human curiosity.

With the web’s added interactivity peeking people’s interest and getting them to actually click on an advert has relied on net adverts projecting either a very strident, insistent message or utilising the kind of obtrusive advertising that gives net visitors little choice but to click on an ad just to get away from it.

Neither of these approaches has worked very well which is where Peel ad’s uniqueness has become one of its main strengths and the key to its success. By utilising innovative, Web 2.0 technology to create a

By: Brenda Geier

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